The C2C Sit Down with Crowe Boys
Two years ago, Crowe Boys, brothers Osie and Wes, burst onto the country music scene with the help of their TikTok viral hit Where Did I Go Wrong. Having signed with Universal Nashville, the brothers had a whirlwind 2025 where they released their debut album – Made To Wonder – and heading to Europe last summer for the first time to play a host of shows including The Long Road Festival, Sound of Nashville Open Air in Koln and Tonder Festival. To kick-start 2026, Osie and Wes are making a quick return to Europe as they prepare to perform on the CMA Spotlight Stage at this years C2C Festival in Berlin, Rotterdam and London. We caught up with Osie to look back at the last 24 months.
Hey, thank you for taking the time today.
Yeah, of course.
So where are you at the minute?
I’m in New Orleans.
Is it turning into a rare thing getting some time at home?
Yeah, yeah. But we’ve been here for a little bit, just taking some time over the holidays and stuff. I think we’ve got another month to just keep writing and putting out content, and then we’ll be back on the road. It’s been the longest break we’ve had in quite some time, so it’s been good to be home, get into a routine, hang out with friends.
The last 24 months must have been a whirlwind — your worlds have completely changed since January 2024
Yeah, it feels like years ago.
So first off, coming through TikTok viral releases — whose idea was it to start TikTok?
That would be me.
Did Wes give you some grief when you said, “Let’s do TikTok”?
Not really. The day we made that video he was like, “Bro, why are we doing this? This is so aggravating.” But we were both kind of done. We were fed up.
Did you expect it to change your life or feel something about that video?
Absolutely not. None at all. We were just doing it because it felt like the only thing left we hadn’t tried. We didn’t really know what we were thinking, we just kept posting and seeing what happened.
But when those numbers started climbing, did you think this could change everything?
We knew within a few hours. It hit 100,000 views in the first couple of hours of us putting out the video, which was insane for us as we’d never had anything over 10,000. It’s all a little confusing when it happens and you wonder what it means for you. You hear about people going viral, but what does it actually mean in real life? What really changes? It was really cool though to have that moment and we went straight on tour around that time as we were already booked as openers for another band. We got to see in real time how rooms started getting up-sold, filling up, selling out and suddenly we were going from a band that couldn’t pull anyone anywhere, even in our hometown, to knowing no matter where we went, someone would come see us and that was wild.
Hey, thank you for taking the time today.
Yeah, of course.
So where are you at the minute?
I’m in New Orleans.
Is it turning into a rare thing getting some time at home?
Yeah, yeah. But we’ve been here for a little bit, just taking some time over the holidays and stuff. I think we’ve got another month to just keep writing and putting out content, and then we’ll be back on the road. It’s been the longest break we’ve had in quite some time, so it’s been good to be home, get into a routine, hang out with friends.
The last 24 months must have been a whirlwind — your worlds have completely changed since January 2024
Yeah, it feels like years ago.
So first off, coming through TikTok viral releases — whose idea was it to start TikTok?
That would be me.
Did Wes give you some grief when you said, “Let’s do TikTok”?
Not really. The day we made that video he was like, “Bro, why are we doing this? This is so aggravating.” But we were both kind of done. We were fed up.
Did you expect it to change your life or feel something about that video?
Absolutely not. None at all. We were just doing it because it felt like the only thing left we hadn’t tried. We didn’t really know what we were thinking, we just kept posting and seeing what happened.
But when those numbers started climbing, did you think this could change everything?
We knew within a few hours. It hit 100,000 views in the first couple of hours of us putting out the video, which was insane for us as we’d never had anything over 10,000. It’s all a little confusing when it happens and you wonder what it means for you. You hear about people going viral, but what does it actually mean in real life? What really changes? It was really cool though to have that moment and we went straight on tour around that time as we were already booked as openers for another band. We got to see in real time how rooms started getting up-sold, filling up, selling out and suddenly we were going from a band that couldn’t pull anyone anywhere, even in our hometown, to knowing no matter where we went, someone would come see us and that was wild.
What was your reaction when suddenly the phone starts ringing and its Nashville execs on the other end
Yeah. We were really fortunate as we were already in a good spot on that side of things. Catching a viral moment is different from just having one. Before it happened, we were already working on this record with Andrew Campanelli and The Revivalists. Their management, C3 — who are now our management — were overseeing that contract to make sure everything was done well and we were beginning to build a long term strategy with them as we built our fan base. This meant they were already overseeing a few things and when this all happened and the calls came in, they were the only people I could trust, as they were working with us when nobody cared and they had nothing to lose. When the calls came in from labels and lawyers, I asked them to give me the rundown on a couple of people and they could say “These yes, these no!”. They helped us navigate it, and after about a month of asking them to sit in conversations we asked them to manage us. We were lucky to have really good people around us before all of it happened.
Bringing it round to the debut album — were you counting down to release day?
Yeah. It really was special - regardless of how things went! For us, it was such a big piece of our heart and what we care about as people. Having it out there was really special for us.
And it all started in a family band with more gospel roots — was it tough stepping away from that to go as a duo?
I wouldn’t say tough. We’re very close with our family. When we moved to New Orleans, we just started embracing music for what we wanted as individuals, and that led us to the realm of folk and country. There’s still that CCM, gospel influence in there too and it still exists in there.
Yeah. We were really fortunate as we were already in a good spot on that side of things. Catching a viral moment is different from just having one. Before it happened, we were already working on this record with Andrew Campanelli and The Revivalists. Their management, C3 — who are now our management — were overseeing that contract to make sure everything was done well and we were beginning to build a long term strategy with them as we built our fan base. This meant they were already overseeing a few things and when this all happened and the calls came in, they were the only people I could trust, as they were working with us when nobody cared and they had nothing to lose. When the calls came in from labels and lawyers, I asked them to give me the rundown on a couple of people and they could say “These yes, these no!”. They helped us navigate it, and after about a month of asking them to sit in conversations we asked them to manage us. We were lucky to have really good people around us before all of it happened.
Bringing it round to the debut album — were you counting down to release day?
Yeah. It really was special - regardless of how things went! For us, it was such a big piece of our heart and what we care about as people. Having it out there was really special for us.
And it all started in a family band with more gospel roots — was it tough stepping away from that to go as a duo?
I wouldn’t say tough. We’re very close with our family. When we moved to New Orleans, we just started embracing music for what we wanted as individuals, and that led us to the realm of folk and country. There’s still that CCM, gospel influence in there too and it still exists in there.
Europe came calling last summer, and you’re already coming back. How did it feel getting those festival invites?
That was one of the biggest eye-openers for both of us. We have played a lot of shows in the States and in the US, people can be hesitant to go to shows to see an artist for the first time and that’s all we knew from 2024. We began replaying the same places in 2025 and then Europe was totally different coming for the first time. The way people engaged, the way we were welcomed — we didn’t even know that kind of response existed. It was really special, and we’re excited to come back. We were told you’ve got to get over there and play all of it. This year we’ll be more conservative with how much we do at one time. Last year was a lot of work mentally and physically. We discovered last year how much we want to be present in Europe and the UK but do it well and bring our A game every time.
This time it’s Berlin, Rotterdam, and London for the C2C Festival circuit playing on the CMA Spotlight Stage.
I’m excited. We are still very much taking everything in in the moment. When we’re there we might be asking “What the heck? How did we get here?”
We hear a lot about the energy of the crowd across Europe, did you pick up on that last time?
Yeah, it’s fun. As a touring artist, every place is like a new relationship between artist and audience. We love every audience and learning that unique experience. When we played Germany last year, it was strange as it was a very quiet but the love came after — conversations, merch, and buying us a lot of drinks! You know you’re connected, it’s just expressed differently. It’s similar to different states in the US — some are hype, some just stand and watch. We’re okay with that. Anything is better than it used to be, which was five people turning up because there’s a bar!
And now they buy the merch too!
Yeah. Funny story — we played a show in California, and our friends The Revivalists were playing a show there too, so I went over to watch and say hey. I was stood side stage watching someone in their crowd pulled out a Crowe Boys koozie. She hadn’t just come from our show with it as we hadn’t sold in a year. I was like, “Where did that even come from?” It is fun to see the support and see who is there for us. Moments like that are really special. Now that we’ve played Europe, getting back to see everyone again will be exciting.
For these shows, is it just the two of you or full band?
Yeah, just the two of us this time. We’re going to play some new music and try some new things. Our hope is to bring our full band over soon. We love the band and it’s always nice to have the extra people around. We haven’t been able to do the full band in Europe yet, so of course we are looking forward to bringing them soon, but it takes a lot to make that happen, but of course duo shows are special too
So… time to start dropping hints, third time surely needs a full band show or two?
Yeah. Let’s make it work.
Well, thank you so much, guys. Looking forward to seeing you in Berlin and London.
Thank you and we’ll see you in a few weeks.
On this trip, Crowe Boys will be playing on the CMA Spotlight Stage in Berlin, Rotterdam and London with tickets for all three festival dates on sale now.
That was one of the biggest eye-openers for both of us. We have played a lot of shows in the States and in the US, people can be hesitant to go to shows to see an artist for the first time and that’s all we knew from 2024. We began replaying the same places in 2025 and then Europe was totally different coming for the first time. The way people engaged, the way we were welcomed — we didn’t even know that kind of response existed. It was really special, and we’re excited to come back. We were told you’ve got to get over there and play all of it. This year we’ll be more conservative with how much we do at one time. Last year was a lot of work mentally and physically. We discovered last year how much we want to be present in Europe and the UK but do it well and bring our A game every time.
This time it’s Berlin, Rotterdam, and London for the C2C Festival circuit playing on the CMA Spotlight Stage.
I’m excited. We are still very much taking everything in in the moment. When we’re there we might be asking “What the heck? How did we get here?”
We hear a lot about the energy of the crowd across Europe, did you pick up on that last time?
Yeah, it’s fun. As a touring artist, every place is like a new relationship between artist and audience. We love every audience and learning that unique experience. When we played Germany last year, it was strange as it was a very quiet but the love came after — conversations, merch, and buying us a lot of drinks! You know you’re connected, it’s just expressed differently. It’s similar to different states in the US — some are hype, some just stand and watch. We’re okay with that. Anything is better than it used to be, which was five people turning up because there’s a bar!
And now they buy the merch too!
Yeah. Funny story — we played a show in California, and our friends The Revivalists were playing a show there too, so I went over to watch and say hey. I was stood side stage watching someone in their crowd pulled out a Crowe Boys koozie. She hadn’t just come from our show with it as we hadn’t sold in a year. I was like, “Where did that even come from?” It is fun to see the support and see who is there for us. Moments like that are really special. Now that we’ve played Europe, getting back to see everyone again will be exciting.
For these shows, is it just the two of you or full band?
Yeah, just the two of us this time. We’re going to play some new music and try some new things. Our hope is to bring our full band over soon. We love the band and it’s always nice to have the extra people around. We haven’t been able to do the full band in Europe yet, so of course we are looking forward to bringing them soon, but it takes a lot to make that happen, but of course duo shows are special too
So… time to start dropping hints, third time surely needs a full band show or two?
Yeah. Let’s make it work.
Well, thank you so much, guys. Looking forward to seeing you in Berlin and London.
Thank you and we’ll see you in a few weeks.
On this trip, Crowe Boys will be playing on the CMA Spotlight Stage in Berlin, Rotterdam and London with tickets for all three festival dates on sale now.
